The Medium is the Massage

The Medium is the Massage is a popular classic, a collide-o-scopic journey through the Marshall McLuhan looking glass.  When first documented, McLuhan's prophetic perceptions on life in the age of electronic information were often perplexing.  Four decades later his observations are disturbingly clear, remarkably accurate.

Marshall McLuhan understood the power of the media long before those in control did.

This book presents some of McLuhan's most amazing insights and cognitive observations on the global village: the rear-view mirror, the invisible environment, the end of nature, and sensory impact set against the everyday imagery of mass media, consumer goods, the press, advertising, and the arts.  This book was first published in 1967, and has sold more than one million copies worldwide.

Paperback: 160 pages 
Product Dimensions: 7 x 4.2 x 0.5 inches 
Shipping Weight: 7.2 ounces